Jordan Williams marketing, strategy and innovation blog - Jordan T.F. Williams

Jordan T.F. Williams

Fight the Power - How to be a Rebel Brand

Fight the Power. The Rebel Brand Archetype.

brand management, Branding, new product developmentJordan WilliamsFebruary 13, 2019brand management, brand archetype, brand trope, rebel trope, rebel archetype, public enemy, fight the power, hip hop, business, 4ps, product manager, product development, marketing

Ain't No Half Steppin When the Competition Comes

Don’t Launch a Butter Knife When Customers Need a Machete

brand management, business managment, product managementJordan WilliamsFebruary 5, 2019competitive analysis, big daddy kane, nyc, hip hop, game theory, competitive threat, swot, differentiation, product, new product development