Like Leikeli47 Visual Identity

The Visual Identity is Strong in this One.

A picture is worth a thousand words. But in 2019 one could say a picture is worth about a million. In an era of smartphone app icons and Gram feeds, visual communications are increasingly more important. We don’t read books we read looks.

Brands must communicate their position, identity, personality and value visually because customers are growing increasingly impatient. There’s no time for 200 characters, 60 second ads or about me pages. Brands need a strong and evocative visual identity to stand at attention and telegraph meaning to the customer.

The brand’s visual identity is an alphabet, made up of colors, textures, symbols and shapes, that combine to create a visual language that can efficiently tell your brand’s story and evoke a feeling.

Leikeli47 has a striking and consistent visual language that reinforces her musical stylings.

Her bandanna creates an aura of mystery and rebel spirit (so what she got an attitude), but the colors feel uniquely feminine - much like her lyrics (Kelis is God so is Beyonce) . Her gold jewelry and sweats harken back to NYC in the 90s, a signifying lyrical classicism and provenance.

Even before hitting play, the listener has a subliminal understanding of who Leikeli47 is. And after listening, the listener isn’t left disappointed or confused. Her content, lyrics and pay-off all link up with what was promised.

Want to see how this concept comes to life on consumer brands? There are more examples of brand who have a strong and well execute visual identity over at ColumnFiveMedia, including examples from Casper, Chobani and Headspace.