Jordan T.F. Williams

I'm a courageous, creative and collaborative product marketer and strategist with an innovator’s mindset. I build beloved and profitable brands & products. I consistently develop high functioning teams. Scroll down to see and learn more.

My Philosophy

I believe businesses should solve customer problems, and I solve big and challenging problems by finding and activating behavioral and attitudinal data and insights. I have a deep passion for the customer because the customer is the business. When I start a project, I take time to define the problem to solve so we save time, money and resources later. I believe success is born from curiosity, collaboration, creativity and grit.

I believe teams need a shared purpose to find success, and I build purpose by articulating our core beliefs, goals and values. I invest in my people because their success is my success. I am a culture creator.

  • Solve a relevant problem and profit follows

  • Know the customer; the customer IS the business

  • Take the time to define, debate and decide

  • Managers must build purpose and also do work

  • Be proud, but remember success is shared with many
     

Testimonials

Jordan is a catalyst for meaningful collaboration. He brings people together, and in doing so achieves better outcomes for the business and consumer.
— Dorothy Imper, Director Starbucks
Jordan brings great breadth to every project: he’s part researcher and part storyteller, part analyst and part empath, part business thinker and part designer. He is warm, detail oriented, and endlessly curious.
— Danny Brooks, VP Starbucks
He created a winning proposition by not only defining the right problem to solve, but he also knew how to champion a big idea in a highly matrixed organization and develop a successful execution plan in partnership with sales. He develops big ideas that can move with speed and agility.
— Ben Feeney, Sr. Director Molson Coors
His deep understanding of customer experience informs a holistic approach to innovation and strategy that differentiates him from anyone else I’ve worked with.
— Linda Wang, Sr. Consultant Deloitte
His vision makes him a strong leader who consistently delivers results. I leverage his insight & expertise every day.
— Clay Hoffman, Brand Manager New Belgium Brewing
Through formal programming and informal thought partnership he is growing talent at Starbucks.
— Nicole Velasquez, Sr. Brand Manager Starbucks